Mar 10 2010
Selling a Home: Why You Have to Engage all Five Senses
If you’re getting ready to sell a home in Gloucester, you probably have a checklist of ideas for making your home more marketable. VA homes tend to sell better when they have more immediate appeal; for example, well-tended yards, impeccable siding, and a welcoming kitchen can go a long way in enticing homebuyers in the area. There are a number of ways you and your real estate agent can work together to make these things happen, and one of the best ideas is to ensure that you’re engaging all of the senses.
Sight
When selling a Mathews home or preparing your Gloucester home for viewing, you should pay attention to both the big picture and the details of your house.
For a bigger picture viewpoint, try to see everything with fresh eyes. When you pull into the driveway, what overall impression does the house give you? Is it clean and well-cared for? Does it look like the sort of place a family would want to live?
Then, as you walk up to the front door, pay closer attention to the little things: the state of the flowerbeds, a cracked panel of siding, or an unsightly satellite dish at one corner of the house. These little things are often the easiest to fix in terms of time and money.
Do the same thing as you walk through each room of your house. Take a quick survey from the doorway, and then walk through to make note of smaller defects. Different homebuyers look at different things, so it’s best to ensure that even the littlest problems are attended to.
Sound
The sounds of an ideal Virginia home are pleasing to the ear, and you should do your best to keep them that way. Avoid running any noisy appliances when you’re expecting potential homebuyers to stop by. Televisions, radios, and even kids playing outside can all contribute negatively to the experience. When possible, you should either opt for silence (to demonstrate the peacefulness of your home) or use light background music that won’t be offensive to anyone. If you live near the water or wilderness, you might also open a few key windows to let in the most natural sounds.
Smell
It’s long been held as a “rule” of real estate that you should bake cookies or light a vanilla-scented candle when you show your home. These traditional smells are ones that most people associate with happy memories, which can trigger better feelings about your VA home for sale.
While you don’t have to stick to traditional baking smells, the idea is a good one. However, if you use scents, choose ones that are inoffensive, are hypo-allergenic, and aren’t too obvious. You can also choose smells suited to particular rooms. Light and airy scents are well-suited to bathrooms, while the baking smells tend to do better in living rooms and kitchens.
Touch
In most cases, you don’t want people walking through your home to touch your personal possessions. However, the sense of touch can be important. Plush carpeting is welcoming in bedrooms and living spaces, while cool hardwood or tile makes a kitchen feel cleaner and more efficient. Crisp, clean appliances promise a treat for the fingertips even if the potential homebuyers don’t make actual physical contact.
For the sense of touch, it’s best to promise a great tactile experience, rather than actually provide one. Place soft furnishings next to clean architectural lines. Throw a cozy blanket over some leather furniture. Choose draperies that are either light and airy or heavy and warm, depending on the mood you want to set.
Taste
When you have an open house in Gloucester, keeping appetizer trays on hand can go a long way in making a good impression. Elegant sandwiches, tasty tarts, and other bite-sized treats cause people to linger and take a better stock of their surroundings. Food at a open house, while potentially messy, is also more likely to draw other real estate agents. At the end of the day, greater exposure – whether it’s potential buyers or real estate professionals other than your own Jeanne Hockaday – means a greater likelihood that your home will sell quickly and easily.
Selling a VA Home
A house is more likely to sell if it seems like a home. When you engage all the senses, you’re doing more than showcasing the physical features of your house – you’re demonstrating how comfortable and welcoming it is. And in today’s market, taking those few extra steps can make a huge difference in how quickly your Gloucester, Mathews, Middlesex home sells.